Cruel World (2025)
art direction, branding, key art, ux/ui, illustration
i had the pleasure of designing the 2025 key art for cruel world festival in Pasadena, ca. utilizing the gorgeous photography of jana sojka, i was able to design a moody, 80’s goth inspired world including: lineup posters, billboards, social content, website, app, and merch for the festival’s promotion.